It's Crazy: Mentoring Paradigms for Entrepreneurial Leadership
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Life is pretty crazy, isn’t it? Life often throws us curve balls. God often leads in mysterious ways. The things God calls us to sometimes do not make sense. IT’S CRAZY!

Adding on to the craziness of life, we are confronted with the fact that things work very differently in the topsy-turvy Kingdom of God: It is more blessed to give than to receive. You have to die to self, in order to truly live. IT’S CRAZY!

But… does it actually work? We cannot help but wonder:
  • Is seeking first the kingdom of God actually doable in business and leadership?
  • Can one even hope to survive — let alone thrive — while sticking steadfastly to the principles of integrity and incorruptibility?
  • Can one do business and be compassionate at the same time?
  • Can a leader embrace God’s counter-intuitive guidance — and still succeed?

These are tough questions.
This is where our faith collides with reality.
And that's why this book is titled IT'S C.R.A.Z.Y.!

This unique 2-in-1 book brings together the amazing real-life journey of faith by entrepreneur Edward Ong, and insights on life, calling and leadership by his long-time mentor Rev Edmund Chan.

You'll be kept on the edge of your seat as Edward Ong brings you on the twists and turns of his amazing roller-coaster journey, sharing story after story with disarming honesty, humour and candour.

At the end of that ride, you'll savour the richness of insight and perspective as veteran disciple-making pastor Edmund Chan, with his characteristic clarity and succinctness, sums up the C.R.A.Z.Y. principles and paradigms that anchor the entrepreneurial life:
C - Curating Clarity
R - Regulating Risk Appetite
A - Auditing Alignment
Z - Zig-zagging with Zeal
Y - Yielding Yieldedness

Whether you are leading in the marketplace or in the church, life can get pretty crazy. There is always a call to follow God in entrepreneurial, faith-directed leadership. Join Edward Ong and his mentor Edmund Chan as they recount the journey, relive all the craziness, and revisit the principles and paradigms that make for a truly unconventional life.

This book will inform, instruct, and inspire you to follow God and experience His signature of grace upon your life.


Edward Ong is a builder with a bold vision for transformational projects. in the 1990s, he embarked on the development of Sutera Harbour Resort in Sabah, Malaysia, when the state was not yet a tourist destination. The iconic resort became the largest employer after the state government, and was instrumental in making tourism a key economic pillar in Sabah. When the Asian Financial Crisis hit, it put the entire project in peril and left him drowning in debt. But God delivered him. Edward is now building a world-class township in Dili, Timor-Leste. In 2023, he was awarded the Collar of the Order of Timor-Leste in recognition of his significant contributions to the young nation. He is married to Enung, and together they have a blended family of children and grandchildren.

Rev Edmund Chan is an expository preacher and a mentor at heart. His insightful biblical teachings have made him a sought-after speaker internationally. He mentors top-echelon leaders around the world, and has written several books on spirituality, discipleship and leadership. After serving as senior pastor of the Covenant Evangelical Free Church in Singapore for 25 years, Edmund transited in leadership as the Founder and Leadership Mentor of the Global Alliance of Intentional Disciple Making Churches (Global Alliance IDMC). He is married to Ann, who actively ministers alongside him around the world. They have two lovely daughters, Amanda and Belicia.

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